BMW Welt
ICON #9
BMW Welt
Get Your Motor Running: BMW Welt, Where Innovation Takes the Wheel
ICON #9
In Munich, Germany, at the intersection of design and engineering stands BMW Welt, a symbol of automotive excellence that has redefined the concept of a brand experience center. Its distinctive architecture, featuring a swirling roofline and a dramatic double cone, has become synonymous with BMW's forward-thinking approach.
The building's stainless steel facade shimmers in the sunlight, reflecting the vitality of the brand. Inside, visitors are immersed in a world of automotive innovation, where interactive exhibits showcase the latest models and cutting-edge technology.
BMW Welt's design is a symphony of form and function. The use of stainless steel throughout the structure is not merely an aesthetic choice; it's a testament to the material's versatility and strength. From the shimmering facade to the sleek interior accents, stainless steel plays a key role in BMW Welt's aesthetic. It's a material that embodies both the brand's dynamism and the building's sophistication.
The building's interior is equally impressive, with interactive exhibits and displays showcasing BMW's rich history and future vision. Visitors can explore the latest models, experience cutting-edge technology, and even take a test drive. Every detail is designed to engage and inspire, from the architecture itself to the interactive exhibits within.
BMW Welt's design is a symphony of form and function. The use of stainless steel throughout the structure is not merely an aesthetic choice; it's a testament to the material's versatility and strength. From the shimmering facade to the sleek interior accents, stainless steel plays a key role in BMW Welt's aesthetic. It's a material that embodies both the brand's dynamism and the building's sophistication.
The building's interior is equally impressive, with interactive exhibits and displays showcasing BMW's rich history and future vision. Visitors can explore the latest models, experience cutting-edge technology, and even take a test drive. Every detail is designed to engage and inspire, from the architecture itself to the interactive exhibits within.
BMW Welt has become an integral part of Munich's cultural landscape, a destination that draws visitors from around the globe. Its distinctive architecture and innovative design have made it a beloved landmark, a symbol of the city's commitment to progress and technological advancement.
The building's presence transcends its practical purpose; it's a place where people gather to experience the thrill of automotive innovation, to connect with a brand that represents driving passion.
Clad in gleaming stainless steel, it shows enduring quality and sustainability, its facade shimmering as an example of architectural brilliance. BMW Welt elevates architecture to an art form, creating an immersive space that resonates with visitors long after they leave.
BMW Welt has become an integral part of Munich's cultural landscape, a destination that draws visitors from around the globe. Its distinctive architecture and innovative design have made it a beloved landmark, a symbol of the city's commitment to progress and technological advancement.
The building's presence transcends its practical purpose; it's a place where people gather to experience the thrill of automotive innovation, to connect with a brand that represents driving passion.
Clad in gleaming stainless steel, it shows enduring quality and sustainability, its facade shimmering as an example of architectural brilliance. BMW Welt elevates architecture to an art form, creating an immersive space that resonates with visitors long after they leave.
Icon
BMW Welt
Location
Munich, Germany
Year of construction
2008
Architect
Josef Gartner
Material
Outokumpu Supra 316L/4404 on the building’s exterior and Outokumpu Core 304/4301 on the interior
supra core Cold rolled coil, strip and sheetChallenge
Designed as a singular showpiece in brand experience, BMW Welt in Munich, Germany, delivers not only new cars to buyers, but also the automaker’s vision of the future.
Solution
Diverse use of stainless steel on the building’s exterior and interior communicates the vision of a company fully committed to innovation.
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